Questionnaire results analysis

AGE
21 out of the 25 people I asked were aged between 15 and 24, with 3 being below 15 and one being 45+, I want to aim it at young people because they are in to the latest music and are up to date with new styles/genres of music and new bands/artists. This is the age group my magazine will be aimed 

GENDER
Even though my questionnaire was answered by  more males, I will be aiming it at both males and females as both listen to the same types of music. My magazine will be covering mixed genres of music, ensuring both males and females will be able to read about there prefered music genre 

JICNAR
All of the people who answered my questionnaire except one are in Group E of the JICNAR scale, this is because most of the people I asked are students, this question has helped me a lot when it comes to thinking about the price of my magazine, as many young people in this group are not working and cannot afford as many expensive products 

DO YOU READ MUSIC MAGS
12 out of 25 people said they do not read music magazines, this is important for me to know as I did not expect the number to be so low, this gives me the chance to create a brand new, exciting magazine that will make those numbers go up as there is a gap in the market for new customers 

WHAT MUSIC MAGS DO YOU READ
The only magazines people said that they read are NME, Q and Vibe (only one person read Vibe). Out of the 3 NME and Q were by far the most popular, this lets me know that the people who answered my questionnaire are in to all sorts of music and also listen to new, established and well known artists, this is good news for me as my magazine will cover all different types of music and artists 

HOW OFTEN DO YOU READ THEM
Giving the options daily, weekly and monthly, monthly came up the most with 9 people however 8 said that they don't read them in any of those time periods, this lets me know that they are not popular with everyone and only some people actually read them, 3 people said they read them daily, these people are most likely reading different brands of music magazine as music mags tend to come out every week or are only reading parts of the magazine daily and not the whole thing 

YOUR PREFERRED GENRE OF MUSIC 
For this many people chose more than one genre of music, which immediately tells me a mixed genre music mag would be most popular, however the two genres of R&B and Hip hop/rap still stood out compared to the other genres, this tells me that these two genres of music are still the most popular and that even though my magazines will be mixed it should go into more depth in those genres and should possibly be centered around them, it has also made me re-think my entire mag and that maybe i should do a mag just about one of those genres as they are the most popular 

HOW MUCH WOULD YOU PAY
For this many people chose more than one, the most common price people would pay was £2 to £3 but with high numbers also only willing to pay prices below that, it is clear to me that people are not willing to spend a lot on a music mag and that my price needs to be low to sell, this is also linked to the age of the people answering the questionnaire as i said before they will not have a lot of money, my magazine could advertise a cheaper subscription fee offering a cheaper price all together

WHAT MAKES YOU BUY  IT
For this many people chose more than one, these all had mixed responses with similar numbers for each thing, besides with the brand and the artists in the mag, which received a lot of responses, this will help me when i construct my magazine, as I will make sure to concentrate on all of these aspects of the magazine, making sure they are all good enough for my reader to pick up on them, the brand of the music mag having the most responses also lets me know that people will choose a music magazine brand and stick to it, this means I will have to make my magazine to a high quality so that people will keep buying it, gaining the buyers trust that they know their buying a quality music mag

PREFERENCE ON THE FRONT COVER, CONTENTS AND ADVERTISEMENTS 
Image 1 in all of these pages received the most responses by a lot on each one, this makes it obvious that people prefer 1 large image that catches there attention but also keeps there attention, letting them concentrate on it as there is no other image on the page to distract them, this will be important when choosing the layout of my magazine as it will help me think of the sizes of the images on the page and also the quantity of images on the page, the people answering my questionnaire also preferred less words on the page as well, letting me know they prefer short pieces of writing that attract there attention drawing them into the image    

WHAT WOULD YOU PREFER IN A MUSIC MAGAZINE 
The most responded answer was up and coming artists followed by established, this is probably because it was a younger audience who listen to newer, younger artists, this is important as now know to include mostly new or established artists to get more people to buy the magazine 

WHAT GENRE OF MUSIC MAG WOULD YOU LIKE TO SEE
All of the genres got fairly even responses, the category 'mixed' a lot more however, this shows that people want to see a varied magazine representing all different types of music, giving them a balanced magazine with all of the most popular genres in, this will be important for my target audience, it will allow me to aim it all different types of people who are in to different things