Monday, 11 November 2013

Brand values and brand identity

Brand Values and Brand Identity
Brand Value: These are things that the brand symbolizes and what the brand is signifying and represents

Brand identity: This is the way all the visual appearances and elements of a product impact and characterize the brand of a certain company to the target audience. In magazines there are many elements that assemble their magazines, including Fonts, the use of photography, and the magazines house style, size of images or words and the different colours used

The brand identity of my magazine will be very modern and sophisticated, it will stand out as it will be different, but we still be targeted at all types of people and ages of 16+. There will be a lot of images on the page; almost all of the cover will be occupied by imagery. The focal point will be the headline with all attention on that as well as the main image

The brand values of my magazine will be that it will show quality and originality it will look at many well known old artist and many established artists, focusing on their lives and past music they've made and new music their making 


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