Analysis of Q
-brand identity and
brand values
Q
magazines brand identity is very similar in each on issue of the magazine, on
most of their front covers there is a main image that draws the most attention,
with other images that are smaller or that are in the background of the main
image, there magazines are very image dominated as well as the big red logo taking
up quite a lot of the page. Their front covers are neat and organised,
featuring big names on each front cover to attract readers with many interviews
advertised on the front as well to attract more readers
Q
magazines brand values are that the magazine represents quality and symbolizes
a good, reliable music magazine that represents all genres of music giving you
an honest view of these genres and the artists that make the music, the
magazine is also trying to show that it’s a classy, respected magazine that
consists of youthfulness but also maturity
Analysis of XXL
-brand identity and
brand values
XXL
magazines brand identity, like Q magazine, is similar in each issue of the
magazine, there is a frequent colour scheme of white and black with the red of
the logo, their magazines only feature one artist on the front, this is the
artist that issue of the magazine is mainly about, the image of the artist
takes up a large portion of the page as this is what they want the reader to
look at, the headline is always the name of the artists as in the biggest font,
the font isn't always the same on the front covers, but tends to be to be the
same throughout many issues. There are some random colours that are not part of
the house style, these are normally the colours of the clothes the artist is
wearing, these colours stand out as the background is usually black or white
XXL
magazines brand values are obvious in that it mainly covers black artists that
make hip hop music, the magazine paints a picture of the type of way this genre
of music is perceived and how they want you to perceive it. It is portrayed as
being a cool magazine that shows edge, excitement and vibrancy, but still has that quality feel and look about it
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