Questionnaire results analysis

AGE
21 out of the 25 people I asked were aged between 15 and 24, with 3 being below 15 and one being 45+, I want to aim it at young people because they are in to the latest music and are up to date with new styles/genres of music and new bands/artists. This is the age group my magazine will be aimed 

GENDER
Even though my questionnaire was answered by  more males, I will be aiming it at both males and females as both listen to the same types of music. My magazine will be covering mixed genres of music, ensuring both males and females will be able to read about there prefered music genre 

JICNAR
All of the people who answered my questionnaire except one are in Group E of the JICNAR scale, this is because most of the people I asked are students, this question has helped me a lot when it comes to thinking about the price of my magazine, as many young people in this group are not working and cannot afford as many expensive products 

DO YOU READ MUSIC MAGS
12 out of 25 people said they do not read music magazines, this is important for me to know as I did not expect the number to be so low, this gives me the chance to create a brand new, exciting magazine that will make those numbers go up as there is a gap in the market for new customers 

WHAT MUSIC MAGS DO YOU READ
The only magazines people said that they read are NME, Q and Vibe (only one person read Vibe). Out of the 3 NME and Q were by far the most popular, this lets me know that the people who answered my questionnaire are in to all sorts of music and also listen to new, established and well known artists, this is good news for me as my magazine will cover all different types of music and artists 

HOW OFTEN DO YOU READ THEM
Giving the options daily, weekly and monthly, monthly came up the most with 9 people however 8 said that they don't read them in any of those time periods, this lets me know that they are not popular with everyone and only some people actually read them, 3 people said they read them daily, these people are most likely reading different brands of music magazine as music mags tend to come out every week or are only reading parts of the magazine daily and not the whole thing 

YOUR PREFERRED GENRE OF MUSIC 
For this many people chose more than one genre of music, which immediately tells me a mixed genre music mag would be most popular, however the two genres of R&B and Hip hop/rap still stood out compared to the other genres, this tells me that these two genres of music are still the most popular and that even though my magazines will be mixed it should go into more depth in those genres and should possibly be centered around them, it has also made me re-think my entire mag and that maybe i should do a mag just about one of those genres as they are the most popular 

HOW MUCH WOULD YOU PAY
For this many people chose more than one, the most common price people would pay was £2 to £3 but with high numbers also only willing to pay prices below that, it is clear to me that people are not willing to spend a lot on a music mag and that my price needs to be low to sell, this is also linked to the age of the people answering the questionnaire as i said before they will not have a lot of money, my magazine could advertise a cheaper subscription fee offering a cheaper price all together

WHAT MAKES YOU BUY  IT
For this many people chose more than one, these all had mixed responses with similar numbers for each thing, besides with the brand and the artists in the mag, which received a lot of responses, this will help me when i construct my magazine, as I will make sure to concentrate on all of these aspects of the magazine, making sure they are all good enough for my reader to pick up on them, the brand of the music mag having the most responses also lets me know that people will choose a music magazine brand and stick to it, this means I will have to make my magazine to a high quality so that people will keep buying it, gaining the buyers trust that they know their buying a quality music mag

PREFERENCE ON THE FRONT COVER, CONTENTS AND ADVERTISEMENTS 
Image 1 in all of these pages received the most responses by a lot on each one, this makes it obvious that people prefer 1 large image that catches there attention but also keeps there attention, letting them concentrate on it as there is no other image on the page to distract them, this will be important when choosing the layout of my magazine as it will help me think of the sizes of the images on the page and also the quantity of images on the page, the people answering my questionnaire also preferred less words on the page as well, letting me know they prefer short pieces of writing that attract there attention drawing them into the image    

WHAT WOULD YOU PREFER IN A MUSIC MAGAZINE 
The most responded answer was up and coming artists followed by established, this is probably because it was a younger audience who listen to newer, younger artists, this is important as now know to include mostly new or established artists to get more people to buy the magazine 

WHAT GENRE OF MUSIC MAG WOULD YOU LIKE TO SEE
All of the genres got fairly even responses, the category 'mixed' a lot more however, this shows that people want to see a varied magazine representing all different types of music, giving them a balanced magazine with all of the most popular genres in, this will be important for my target audience, it will allow me to aim it all different types of people who are in to different things 

Questionnaire results

Brand name ideas for my music magazine

• Pulse 
• Sound wave 
• Fresh
• Legend 
• Rhythm
• Beats
• Chronic
• Haze
• MM (music matters)
• Curve
• Tunes

Prezi research

Analysis of Q and XXL

Analysis of Q

-brand identity and brand values

 

Q magazines brand identity is very similar in each on issue of the magazine, on most of their front covers there is a main image that draws the most attention, with other images that are smaller or that are in the background of the main image, there magazines are very image dominated as well as the big red logo taking up quite a lot of the page. Their front covers are neat and organised, featuring big names on each front cover to attract readers with many interviews advertised on the front as well to attract more readers

Q magazines brand values are that the magazine represents quality and symbolizes a good, reliable music magazine that represents all genres of music giving you an honest view of these genres and the artists that make the music, the magazine is also trying to show that it’s a classy, respected magazine that consists of youthfulness but also maturity

Analysis of XXL

-brand identity and brand values

XXL magazines brand identity, like Q magazine, is similar in each issue of the magazine, there is a frequent colour scheme of white and black with the red of the logo, their magazines only feature one artist on the front, this is the artist that issue of the magazine is mainly about, the image of the artist takes up a large portion of the page as this is what they want the reader to look at, the headline is always the name of the artists as in the biggest font, the font isn't always the same on the front covers, but tends to be to be the same throughout many issues. There are some random colours that are not part of the house style, these are normally the colours of the clothes the artist is wearing, these colours stand out as the background is usually black or white

XXL magazines brand values are obvious in that it mainly covers black artists that make hip hop music, the magazine paints a picture of the type of way this genre of music is perceived and how they want you to perceive it. It is portrayed as being a cool magazine that shows edge, excitement and vibrancy, but still has that quality feel and look about it 

                        

Brand values and brand identity

Brand Values and Brand Identity

Brand Value: These are things that the brand symbolizes and what the brand is signifying and represents

Brand identity: This is the way all the visual appearances and elements of a product impact and characterize the brand of a certain company to the target audience. In magazines there are many elements that assemble their magazines, including Fonts, the use of photography, and the magazines house style, size of images or words and the different colours used

The brand identity of my magazine will be very modern and sophisticated, it will stand out as it will be different, but we still be targeted at all types of people and ages of 16+. There will be a lot of images on the page; almost all of the cover will be occupied by imagery. The focal point will be the headline with all attention on that as well as the main image

The brand values of my magazine will be that it will show quality and originality it will look at many well known old artist and many established artists, focusing on their lives and past music they've made and new music their making 

Target audience of my magazine

Target audience research

I will be using many different types of genres of music in my magazine. It will be similar to Q magazine in this way and will also be similar in the fact that it will have a neat layout on each front cover and inside the magazine, and using different genres will attract a wider audience. The artist will be well known and mainstream and the magazine will be aimed ages 16+, it will include interesting stories not just of the artists, but of festival highlights, album releases and merchandise of the artists. It will include many successful artists like Eminem and Lady Gaga, this is because people who like these artists idolize them and if I include them it will attract a wider audience, my magazine will also include upcoming bands and new artists, which will get them more well known and will also get the magazine well known, It will be aimed at both females and Males, being varied each week between Male and Female artists in each magazine representing all different genres of music  

Planned photo shoot

Planned photo shoot

I am going to take the pictures of these people in front of a plain background so that all the attention in on the person in the photo and so that there is nothing in the back ground that could be a stronger colour than the persons clothing. For my contents page I plan to have one photo with the rest of the page consisting of information. The photo will be a group of lads in year 11 on a school trip, it will be sunny and they will look as if they are enjoying themselves showing people reading the magazine they are having a good time, hopefully making readers will want to go

Here are some of the photos I took 

Finale contents page