Layout - usually set out in 3 or 4 columns that is structured and flows well across the page with lines or images separating each part
One main image - relating to the main article of the magazine that catches your eye first
Top of the page - logo, name of the magazine that usually stands out, issue date and the word 'Contents'
Colours - usually follows the same colour scheme and house style as the front cover
Photography - main image related to the front cover and main feature with smaller images related to other articles
Page numbers - that aren't in chronological order relating to the content of the magazine
Pug/starburst - with subscription information about getting the magazine regulary
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